Key Players in the Voucher, Daily Deals and Voucher Code Market
Since 2010, there has been significant growth in the deals market. The recession force Irish people to become more savvy with the spending. Shoppers have lapped up significant discounts for eating out in restaurants, getting a massage, having a beauty treatment, buying discounted electronics goods, getting a cheaper hotel room rate or a deal on a package holiday. The leading deal sites in Ireland include:
VoucherPages.ie - who offer in-store coupons, voucher codes and deals. They offer the largest choice of discounts in Ireland with thousands of vouchers available on any given day in a very straight forward, convenient and simple presentation. Consumers can sign up to receive email alerts, with a smaller amount of concise emails sent than other leading deal websites.
Groupon - who are the pioneer of the group buying phenomenon and the global market leader in the daily deals market and are a publicly listed company with a multi-billion euro value. They offer deals for sale for businesses in the main cities around Ireland
LivingSocial - who are the second biggest player in the daily deals market in Ireland. They have a similar proposition to Groupon but charge business clients a slightly less commission rate to sell their deals.
GrabOne - who are owned by Independent News and Media were much later to the market than other players but have benefited from links with an established daily newspaper.
Pigsback - who are the longest established leading discount site, as they were originally established back in the year 2000. They engage in empathy marketing rewarding users with piggy points. After the noughties and with the growth in the daily deals market, they changed their business model and reinvented itself as a daily deals player.
Other sites where discounts can be sourced include: Mydealpage Voucher cloud Promo codes
In the United Kingdom, the leading players are: DealPages.co.uk Groupon Living Social Myvouchercodes.co.uk Vouchercodes.co.uk
